Think about the products you love to use, like your favorite app, website, or even a pair of shoes that feel like they were made for you.
What do they have in common? They were all designed with you, the user, in mind.
The companies that made them spent time figuring out your needs, your wants, and what makes you happy — that’s the magic of user-centric design.
So, what happens when products aren’t designed with the user in mind? You might have a hard time finding what you need, or the website might be confusing and slow. These little frustrations add up and can make you want to give up, and that’s not a good experience for anyone.
This is where a customer journey map comes in. It’s a powerful tool that helps companies see their product the way you do. Designers, developers, and everyone on the team can use this map to make the experience better for customers.