Rules where rules belong
Most steps should run on fixed rules: cheap, predictable, auditable. Order confirmed, invoice raised, customer told, the same way every time.
The AI operations system for your business.
An AI automation consultancy. We map how work moves through your teams, then build the automations, internal tools and AI agents that run it, inside the software you already use, with engineers who sit with your teams when you want them. For companies of 5 to 1,000 people.
- Mapped first We start from how the work runs today, not from a tool to sell
- Built into your stack Runs in accounts you own, on the tools your teams already use
- Run by engineers The people who built it watch it, fix it and improve it
Built on the stack our engineers trust
AI engineering
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Claude Code -
Codex -
Cursor - OpenAI
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v0 -
Replit
Low-code and no-code
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Airtable -
SmartSuite -
Retool - Softr
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Bubble -
n8n -
Make -
Zapier
Data and infrastructure
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Supabase -
Postgres -
Vercel -
Render -
Cloudflare -
Resend - Sentry
- Your accountsData and code stay in systems you own
- EncryptedIn transit and at rest, keys in a vault
- Least-privilege accessRole-based, with SSO sign-in
- Live monitoringAlerts and retries on every failure
- No training on your dataBusiness AI terms, never shared to train
- Full audit trailEvery automated action logged
- DPA and NDAGDPR and UK GDPR terms, on request
- Sub-processorsEvery provider listed in the trust centre
Clients include
Rules where they work. AI where it pays.
You decide how each step runs: fixed rules, one AI step, or an agent that plans the next move. We build it that way.
Agents that act inside your systems
AI reads documents, scores leads, routes tickets and drafts replies, then acts in your tools with the permissions you approved. Hard cases go to a person.
Every team on one system
Sales, finance, support, operations and people run on one platform you own, each with the access and the guardrails that fit.
Every action logged
Each automated step is recorded with who, what and when. When your auditor asks what ran last Tuesday, the log answers.
One audit.
One fixed price.
One system you own.
The audit maps how the work runs today and prices each fix. The build turns it into a running system in 2 to 8 weeks. The same engineers stay on call afterwards. No hourly billing at any stage.
One owner on your side
A named person on your team sits in every sprint review. Nothing ships that they have not seen running.
One audit trail
Every action from every automation and agent lands in one log you can read without us.
One fixed price
Scope, price and acceptance criteria are written before we start. No hourly billing at any stage.
One team on call
The engineers who built it keep it running. 60 days of hypercare, then a care plan if you want it.
$500Automation Audit, credited to your build
from $1,500Build, one-time, fixed scope
60 daysHypercare after go-live
For teams that tried AI and nothing stuck
Bring your messiest process. Leave with a priced plan.
The first step is a discovery call. If it fits, the audit starts the following week and ends with written findings, each with a fixed price. If the report is not useful, you do not pay.
Book a discovery call
Automations, agents, internal tools and integrations, built for your teams
One team, one method, for the systems your business runs on. Pick a team to see one.
Playbooks
Systems we have built before, scoped and priced in advance, then adapted to your tools.
Explore what we buildStart from a system we have built before
Teams that run on SBD systems
Manufacturers, retailers, agencies and software companies. Each one started with an audit.
IntellReach AI · SaaS
An AI outbound sales platform, from contact list to booked meeting.
11
product areas in one platform
Every row
isolated by tenant
Ruyi Flux · Real estate
Six property automations live for a 120-property rental portfolio, and an agent fleet in build.
6
automations live
~120
properties covered
Terran India · Manufacturing
45% faster order processing for a copper wire manufacturer.
45%
faster order processing
60%
better data accuracy
Problems that went away, and stayed away.
12 systems built and shipped, each with a published customer story
Companies of 5 to 1,000 people use SBD to connect AI to the systems they run, build with their own team, and keep it running with ours.
Connect AI to the tools you already run
Agents that work while you sleep
Assistants that answer customers and staff
AI for the judgement calls, rules for the rest
What teams stop doing by hand
Six jobs we build most often, on the tools you already pay for.
QuickBooks 
Xero Gmail
Xero Gmail Supplier invoice matching
Read every invoice, match it to the purchase order, post it to accounting and hold only the mismatches for a person.
See the playbook
HubSpot Claude 
Cal.com Lead to booked call
Enrich and score inbound leads, route them, draft the reply and book the call in the rep’s calendar.
See the playbook Shopify QuickBooks 
ShipStation
ShipStation Order to invoice
Confirm the order, raise the invoice, book dispatch and tell the customer, without anyone re-typing.
See the playbook
Zendesk Shopify 
Slack Support triage
Classify tickets by intent and urgency, answer the routine ones, draft the hard ones for approval.
See the playbook
Google Workspace Slack 
Notion Starter onboarding
Create accounts, order equipment, schedule the day-one welcome and the thirty-day check-in.
See the playbook Google Sheets Postgres Slack
Postgres Slack Weekly reporting
Pull the numbers, build the pack, post it where the team already reads, flag what moved.
See the playbookBuilt with your team, kept running by ours
Audit, build and run: one method, written down, with a named owner on your side at every step.
Audit
Map the work, price each fix
We sit with the people doing the work and map every tool, handoff and workaround. You get written findings by severity, each with a fixed price to fix and the hours it returns. The fee is credited to your build.
Features
- Written findings by severity
- A blueprint you can act on
- Fixed price per fix
- Credited, not sunk
Build
Build in two-week sprints
Two-week sprints with a named owner on your side, in your accounts, on the tools you already run. Working software every second Friday. One measurable outcome per sprint.
Features
- Fixed scope, fixed price
- Working software every second Friday
- Built in accounts you own
- Documentation and training recordings
Run
See every run, every failure, every fix
Every automated action is logged, every failure is retried and reported, and a named engineer is on call. We stay through go-live until the old way is gone.
Features
- Monitoring and alerts
- Automatic retries on failure
- 60 days of hypercare
- Care plans from $50 a month
Security and data protection
Your accounts, your data, your keys
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Your accounts, your data
Every tool and database lives in accounts you own
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Least-privilege access
Each person sees only what their role needs. Sign in with Google or Microsoft
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Encrypted in transit and at rest
On every platform we build on; credentials in a vault, never in code
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AI with guardrails
Models used through business APIs whose terms exclude training on your data. People approve the judgement calls
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Full audit trail
Every automated action logged with who, what and when; monitoring and alerts on failures
System controls
- Role-based access
- Allowed sign-in domains
- Audit log
- Monitoring and alerts
- Approval steps
- Credential vault
- Versioned changes
- Backups and export
- Documented handover
Start here
Start with a $500 audit, credited to your build.
One to two weeks with the people who do the work, then a fixed price for each fix. The first system usually reaches production within weeks, built in your accounts.
- $500Audit, credited in full
- From $1,500Fixed-price builds
- 60 daysHypercare included