By industry: Service and e-commerce
E-commerce and service business automation.
One product record on every channel, stock that cannot oversell, orders that reach fulfilment without re-typing, and customers who hear first.
- First workflow live
- Product and inventory sync, usually inside the first sprint
- Usually owned by
- Owners of online stores selling on two or more channels
- Built on
- Shopify, WooCommerce, eBay
- Judged on
- Listing update time and Oversells
In short
E-commerce automation means one product record synced to every channel with per-channel mapping, a stock count that cannot oversell, orders moving from storefront to fulfilment to accounting without re-entry, support tickets with the order attached, and payouts posted so the bank reconciles. SBD has shipped this on Shopify, eBay and marketplace stacks, starting with a $500 audit credited to the build.
Who this is for
Who brings us in, in service and e-commerce.
- Owners of online stores selling on two or more channels
- Operations and fulfilment leads
- Customer support in retail
- Service businesses taking bookings and payments online
Is this you?
If three of these sound like your week, this page is about your business.
- Every new channel adds a daily chore
- An oversell has cost a review
- Half of support is where is my order
- Orders are re-typed into the courier or accounting system
- Payouts never match the sales report
What it costs today
Where service and e-commerce loses the hours.
Every new channel adds a daily chore
The same product is listed, priced and updated separately on each platform, so a new marketplace adds hours, not just revenue.
Stock sold on one channel is still live on another
Until someone updates it, and the customer finds out before you do, usually with a cancellation and a review.
Support answers the same questions all day
Where is my order, can I return this, is it in stock. They crowd out the conversations that need a person.
Orders are re-typed between systems
Storefront, warehouse, carrier and accounting do not talk, so every order is entered more than once.
Payouts never match the sales report
Fees, refunds, chargebacks and marketplace-collected tax are batched into payouts, so the bank and the sales report disagree every month.
Returns are handled by email
Return requests, labels, inspection and refunds are tracked in an inbox, and stock from returns comes back to the shelf late.
For service and e-commerce businesses
One product record. Every channel. No oversells.
Bring your channels and the last mismatch that cost you. We will show you what a single record and a synced stock count look like.
Show us your channels
By company size
Service and e-commerce at 10 people, and at 1,000.
- 1 to 10
The owner updates listings by hand, packs orders and answers messages at night.
- 11 to 50
A store, a marketplace or two, a spreadsheet for stock, and the first oversell that cost a review.
- 51 to 200
Several channels, a warehouse, a support inbox, and stock that is right on one channel at a time.
- 201 to 1,000
Multiple brands or regions, marketplaces with their own rules, and a reconciliation team at month end.
What we build
What we build for service and e-commerce teams.
- 01
One product record, every channel
Titles, prices, stock and images pushed from one record to Shopify, WooCommerce, Amazon, eBay, Etsy and specialist marketplaces, with each channel's rules applied.
- 02
Stock that cannot oversell
Stock decrements everywhere the moment it sells anywhere, with buffers per channel and alerts before it runs out.
- 03
Order to fulfilment without re-typing
Orders flow from any channel to picking, labels, carrier and accounting as one record, with exceptions routed to a person.
- 04
Support with the order on the ticket
Order, delivery and return status attached to every ticket, routine questions drafted from live data, a person sends.
- 05
Payouts that reconcile
Each payout posted to accounting with sales, fees, refunds and tax split out, so the bank line matches to the cent.
- 06
Returns and retention
Return requests approved by rule, labels sent, stock restored on inspection, and loyalty or win-back messages triggered by real purchase behaviour.
The workflows
The service and e-commerce workflows, and what sets each one off.
- 01 Product and inventory sync
When a product or stock record changes
ThenEvery channel updated with per-channel mapping and loop protection
- 02 Order to fulfilment
When an order arrives on any channel
ThenOne record, picked, packed, dispatched, customer told
- 03 Customer support with context
When a ticket arrives
ThenOrder and delivery status attached, routed, reply drafted
- 04 Payout reconciliation
When a payout lands
ThenFees, refunds and taxes posted so the bank matches
- 05 Loyalty and retention
When a customer buys, lapses or returns
ThenThe right message, points or offer, logged on the record
The numbers we move
How a service and e-commerce build is judged.
Every build has a number written into the blueprint. These are the ones service and e-commerce builds are measured by, and how we measure them.
| Metric | Before | After | How it is measured |
|---|---|---|---|
| Listing update time | Hours a day across channels | Minutes, from one record | Time from product change to every channel updated |
| Oversells | Monthly | Zero | Orders cancelled for no stock, per month |
| Support tickets per order | High, mostly status | Low, status sent proactively | Tickets divided by orders, per week |
| Payout reconciliation | Manual at month end | Automatic per payout | Share of payouts matched without a person |
Documents and records
The paperwork that generates itself.
Names and tax rules differ by country. We build for the ones you file under, whether that is VAT, sales tax or GST.
Systems we connect in service and e-commerce
What is usually already there, and what we add.
Anything with an API or a database we can read works the same way. Each tool links to its page in the integrations directory.
- Shopify
-
WooCommerce -
BigCommerce -
Amazon -
eBay -
Etsy -
ShipStation -
Klaviyo -
Mailchimp -
Gorgias -
Zendesk -
WhatsApp Business API -
Stripe - QuickBooks
-
Xero -
Zoho Books -
SmartSuite -
Airtable -
Make -
n8n
Proof
Proof from builds like this.
- Customer story
Sales channel inventory sync
A D2C watch reseller unified product data across Shopify, eBay and Chrono24, 80% less manual work, zero inventory mismatches, and twice the listing speed.
Read the story - Customer story
Automated cashback and loyalty system
An automated cashback and loyalty system that lifted sales by 5 to 10% by rewarding real purchase behaviour without manual payout processing.
Read the story
The offer
The multi-channel starter
Thirty days to one product record, no oversells, and customers who hear first.
- Week 1 to 2audit of listings, stock, orders, support and payouts with hours on each
- Week 3blueprint, first build chosen by payback, usually stock sync or order status
- Week 4 onproduct and stock sync, order status on WhatsApp, payout reconciliation
- Accounts in your name, runbook, training for the ops and support team, sixty days of hypercare
What this does not do
So the scope is clear before the call.
- Running your ads or your storefront design.
- Replacing your store platform. We connect Shopify, WooCommerce and the marketplaces you use.
Terms, defined
Service and e-commerce terms, in plain English.
- Oversell
- Selling a unit on one channel that another channel already sold, because stock was not synced.
- Per-channel mapping
- Translating one product record into each marketplace's titles, categories and image rules.
- Payout
- The batch of orders, fees and refunds a platform pays out together, which is what the bank sees.
Questions
What people ask about service and e-commerce automation.
Which channels can you sync?
Anything with an API: Shopify, WooCommerce, BigCommerce, Amazon, eBay, Etsy and specialist marketplaces. We have run three channels at once with zero mismatches, and the pattern extends.
Will an AI agent tell customers the wrong thing?
Not if it answers only from your live order and catalogue data, within a scope you set, with anything outside that handed to a person. The design goal is to hand off, never to guess.
Do we need to change platforms?
No. We build around the storefront, warehouse and tools you run, and make them talk to each other.
How do you handle tax across countries?
Marketplace-collected tax, VAT and sales tax are posted to the right accounts from each payout, and invoices are issued in the format each country requires. Your accountant confirms the treatment before go-live.
Does this work for service businesses too?
Yes. Bookings, deposits, reminders, reviews and repeat-visit messages follow the same pattern: one record, the right message at the right moment, payments that reconcile.
Reading
- Security
Your Lovable app is probably public
Over 170 Lovable-built apps had open databases in one disclosure. Most vibe-coded apps ship with row-level security off. How the leak works, the three named breaches of 2026, and the twenty-minute check to run before you tell anyone your app exists.
- Pricing
The Zapier tax in 2026: what a 20-person team pays
Zapier now bills tasks, AI steps by model tier, and Agents in activities. A worked bill for a 20-person company, what the same workflows cost on n8n, and the rule Zapier itself now recommends to cut the bill.
Related
- Function
Back office
The admin layer that quietly consumes your team’s week, handled by systems instead.
- Industry
Distribution and logistics
Collections on a schedule, proof of delivery the same day, one stock count across every channel, and customers who hear before they ask.
- Function
Finance and accounting
Close faster, chase less, and see the numbers without waiting for month end.
By industry: Manufacturing, Distribution and logistics, Consulting and agencies, Healthcare, Real estate, SaaS, Professional services
Service and e-commerce
Talk to us about the multi-channel starter.
Bring the one service and e-commerce workflow your team still runs by hand. You leave the call with a yes or no on fit and the first thing we would build.
Book the call