Full-Funnel Lead Enrichment & Sales Automation
Automated the entire inbound lead path — capture, enrichment, AI qualification, CRM sync, follow-up and meeting booking — for a team drowning in manual context-switching across fragmented lead sources.
The Challenge
Leads arrived from everywhere — website forms, cold email replies, social DMs — and the sales team handled follow-up, qualification and CRM entry by hand. The result was delayed responses, inconsistent lead scoring, and conversions lost simply because nobody got to them in time.
There was no unified qualification system, no real-time view of pipeline health, and CRM hygiene depended on whoever remembered to update it.
What We Built
A single trigger layer captures leads from web forms, cold email replies and scraped DM responses via webhook and IMAP. Each lead is then enriched automatically through Apollo, Clearbit, BuiltWith and LinkedIn scraping via Apify.
A GPT-4 qualification step matches each lead against the ICP and predicts likely objections before a human ever reads it. Qualified leads sync to the CRM with tagged fields and status, follow-up tasks are created in Notion weighted by lead value, and a personalised follow-up email goes out through the Gmail API.
Meeting scheduling runs through Cal.com with confirmation tracking, and Fireflies call summaries sync back to the CRM and Slack — closing the loop between the call and the record.
Solutions Delivered
- Unified lead capture across web forms, email and social
- Automated enrichment via Apollo, Clearbit, BuiltWith and Apify
- AI qualification scoring leads against the ICP
- CRM auto-update with tagged fields and pipeline status
- Value-weighted follow-up task creation
- Personalised follow-up email and Cal.com meeting booking
- Call summary logging back into CRM and Slack
The Results
90% reduction in manual CRM entry. Average response time under three minutes. AI-matched ICP scoring improved sales conversion rate by 3.4x, and the team booked 40% more qualified calls — with a closed-loop sync between sales, CRM, email and meeting tools.
What's Next
AI-generated proposals based on lead industry and historical wins, auto-classification of churned versus converted leads through CRM tagging, and re-engagement drip workflows for leads that go quiet after seven days.
Ready for results like these?
Let's build a system that scales your business automatically.