Partner programme
Bring us the work. We build it, and you are paid for it.
Introduce clients and earn 5% to 15% of what they spend in their first year. Resell our delivery under your own brand at partner prices. Or co-deliver with us on larger programmes.
One client in mind? Refer them without joining
- Referral commission
- 5 to 15%
- White-label pricing
- 20% off
- Introductions protected
- 90 days
- Commission paid
- 30 days
banded on first-year spend
published build prices
from registration
after the client pays
In short
SBD’s partner programme pays referral partners 5% to 15% of what an introduced client pays in their first 12 months, gives agencies white-label delivery at 20% below published prices, and works alongside consultancies and software companies. There is no fee to join: apply, sign a short agreement and register introductions in the partner portal.
Four ways to partner
Pick the way you already work.
Each track has its own terms. Most partners start with referrals and add white-label work once they have seen how we deliver.
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Referral partner
5% to 15%of a client’s first-year spend
Advisers, accountants, fractional executives, operators and anyone whose clients ask how to automate their operations.
- Commission on builds, care plans and forward deployed engineers
- Deal registration that protects your introduction for 90 days
- A co-branded introduction note and a discovery call within two working days
- Monthly statement of every referral and its status
Apply as a referral partnerHow it works and what you earn
You introduce a client. We scope, sell, deliver and support the work. You stay as involved as you like.
Commission on what the client pays SBD in their first 12 months, from 5% to 15% by band.
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White-label partner
20% below listpartner pricing on every build
Agencies, studios and IT firms who sell automation, internal tools or AI work and want a delivery team behind them.
- White-label delivery under NDA, or co-branded if you prefer
- Fixed price per build, agreed before work starts, so your margin is known
- Engineers who can join your client calls
- Handover documents in your name or the client’s
Apply as a white-label partnerHow it works and what you earn
You own the client and the invoice. We build under your brand or ours, in the client’s accounts, to our published standards.
Partner pricing at 20% below SBD’s published build prices and 15% below care plans, rising to 25% on builds after $50,000 in a year.
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Consultancy partner
Joint deliveryyou advise, we build
Strategy, operations, finance and transformation consultancies that advise on change but do not build software.
- Joint proposals and statements of work
- Forward deployed engineers inside your engagements
- Introductions back to your firm when our clients need strategy
- A listing on our partner directory
Apply as a consultancy partnerHow it works and what you earn
You lead the strategy and the client relationship. We design and build the systems, and you stay in the room.
Referral commission on work you introduce, joint proposals on larger programmes, and introductions back when our clients need advice.
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Technology partner
Implementationfor your platform’s customers
Software and platform companies whose customers need implementation, integrations or automation around the product.
- A consultant page for your platform, written by the engineers who use it
- Joint content: guides, comparisons and case studies
- A named contact for escalations and roadmap feedback
- Referral commission or reciprocal referrals, whichever suits
Apply as a technology partnerHow it works and what you earn
We build integrations and implementations for your customers, and publish what we learn about your platform.
Implementation work for your customers, co-marketing, and a consultant page for your platform on our site.
What we can build together
The work your clients already ask you about.
Every one of these is something we have shipped. The screens are from real builds, shown with demo data, and every type has a published starting price.
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Workflow automationFrom $1,500Orders, invoices, approvals and follow-ups that run themselves across the tools a client already uses. -
Internal toolsFrom $3,000Admin panels and operations apps that replace the spreadsheet the business runs on. -
AI agentsFrom $1,500Agents that read, classify, draft and act, with a person approving anything that matters. -
Client and partner portalsFrom $3,000Logins where customers see their own orders, documents and status. -
Integrations and syncsFrom $1,500Two-way syncs between CRM, accounting, commerce and ERP that survive retries and edits. -
Dashboards and reportingFrom $3,000One live view across every tool, refreshed on its own, instead of a weekly pack built by hand. -
Multi-module systemsFrom $5,000Several connected tools for one business, from enquiry to invoice. -
Micro-SaaS productsFrom $10,000Small software products with their own users and billing, for partners who want to sell one. -
Platform rescue and modernisationFrom $1,500Airtable, Retool, Zapier or vibe-coded apps that have outgrown how they were built.
What client success looks like
The outcomes your introduction leads to.
Measured before and after, on systems running in production today. This is what your client will be able to say a few months after you introduce us.
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Copper wire manufacturer · Manufacturing Multi-user production dashboard 60%better data accuracy10+modules in daily use Read the story → -
D2C watch reseller · E-commerce Sales channel inventory sync 0inventory mismatches2xfaster launches Read the story → -
Building materials supplier · Distribution Order and dispatch management system 5+stakeholder types kept informedAutoinvoicing Read the story → -
B2B sales team · Professional Services Lead enrichment and sales automation <3 minaverage first reply3.4xconversion rate Read the story → -
Wholesale jeweller · Distribution Retailer catalogue and order portal 50%fewer client enquiriesApprovedaccess only Read the story → -
E-commerce photo studio · Professional Services Lightweight project management system 5people on one systemNear zerosoftware cost Read the story →
What it means to work with SBD
Your name is on the introduction. Ours is on the outcome.
An AI automation consultancy that watches the work before designing anything, builds in the client’s own accounts and stays until the new way has stuck. Three commitments make it safe to recommend us.
- 01Priced
Published starting prices and a fixed price per build after the audit. Your client knows the number before saying yes.
- 02Owned
Everything is built in the client’s accounts. If they stop working with us, it keeps running, so your recommendation never traps them.
- 03Measured
Each build replaces a measured manual task, and hypercare continues until the team actually uses it.
How we onboard and deliver your client
From your introduction to a system in production.
The same process for every client, with a fixed price agreed before anything is built. Your part at each step is shown alongside, and it is always optional beyond the introduction.
How we work, in detail →- 1 Day 0 You register the client
In the portal or by email. The introduction is protected for 90 days.
Your partMake the introduction; we send a short note you can forward.
- 2 Within 2 working days Discovery call
Thirty minutes with the founder: the work done by hand today, the tools, and whether it is worth automating.
Your partJoin if you like. Many partners do the first one.
- 3 Weeks 1 to 2 Automation Audit, $500
We sit with the people who do the work, map it in hours, and put a fixed price on every fix. Credited to the build.
Your partYou receive the findings summary, with the client’s agreement.
- 4 Week 3 Blueprint and fixed price
Scope, screens, acceptance tests and one price, signed before anything is built.
Your partNo surprises to manage: the price is in writing.
- 5 Two-week sprints Build
Working software every second Friday, in the client’s own accounts, tested on their real data.
Your partOptional fortnightly update by email.
- 6 Go-live, then 60 days Hypercare
The engineers who built it watch it, fix it and train the team until the old way is gone.
Your partCommission starts with the first invoice.
- 7 After that Care plan
Monitoring, fixes and small changes each month, from $50, with written response times.
Your partCare plan payments in the first 12 months count towards your commission.
How we support clients after launch
Sixty days of hypercare, then response times in writing.
The engineers who built the system run it through hypercare. After that, a care plan keeps it monitored and changing with the business, so you can recommend a tier with confidence.
Sixty days after go-live. The build team watches every run, fixes anything that breaks the same day, and trains the team until the old way is gone.
- Essential From $50 a month Critical issues answered8 business hours Changes included1 hour of small changes a month
- Most chosen Business From $150 a month Critical issues answered2 hours Changes included5 hours of small changes a month
- Priority From $300 a month Critical issues answered1 hour, 24/7 Changes included15 hours of small changes a month
White-label engagement
Sell automation under your brand. We are the team behind it.
For agencies, studios and IT firms who win more automation, AI and internal tools work than they can deliver. You keep the client, the invoice and the margin.
Apply as a white-label partner
- 01You sell, we scope
Bring us the brief or the client call. We return a fixed partner price and a delivery plan you can put in your own proposal.
- 02Your brand on everything
Our engineers join as your team, on your email domain or Slack if you prefer, with documents and handover in your template.
- 03Built in the client’s accounts
Systems live in accounts your client owns, so they are never locked to either of us, and you keep the relationship.
- 04Fixed price, protected margin
Partner pricing is fixed per build before work starts, so your margin is known on day one.
- 05Our standards, your name
Security checks, tests, documentation and a runbook on every build, the same as our own clients receive.
- 06Support behind you
Care plans at partner pricing, with response times you can promise your client in writing.
Worked example, illustrative
Internal tool for a 40-person distributor
- SBD published price
- $6,000
- Your partner price (20% off)
- $4,800
- Your price to the client
- $7,500
- Your margin
- $2,700
You set your own price. After $50,000 of white-label builds in a year, the partner discount becomes 25%.
What we promise white-label partners
- We never contact your client directly about new work, and never sell to them outside your engagement.
- Mutual NDA before any client detail is shared.
- No SBD branding in anything the client sees, unless you ask for it.
- You choose whether we join client calls as your team or stay behind the scenes.
Referral commission
Banded, like tax, so bigger work earns a bigger share.
Commission is worked out per client on what they pay SBD in their first 12 months: audits, builds, care plans and forward deployed engineers. Each band’s rate applies only to the revenue inside that band, so there is no cliff at the edges.
| Client revenue in 12 months | Rate on that band |
|---|---|
| First $500 | 5% |
| $500 to $5,000 | 10% |
| $5,000 to $25,000 | 12.5% |
| Above $25,000 | 15% |
Your commission
$1,100 11.0% of the client’s spendExamples: $500 pays $25 · $1,500 pays $125 · $3,000 pays $275 · $10,000 pays $1,100 · $50,000 pays $6,725
Apply as a referral partnerYour journey as a partner
From application to first payment.
- 1Apply
Tell us who you are, who you work with and how you would like to partner. It takes about five minutes.
- 2Agree
A short call, then a written partner agreement with the track, rates and payment terms.
- 3Register
Register each introduction before the first call. It is protected for 90 days.
- 4Earn
We pay within 30 days of collecting payment from the client, with a monthly statement.
Partner portal
Every introduction, its status and what you are owed.
Register a client in a minute, follow each one from first call to paid invoice, and download your monthly statement. Sales material, pricing and case studies live in the same place.
Apply for portal access
What you get from us
Set up to sell, not left to figure it out.
- A named contact at SBD
One person who knows your clients and answers within a working day.
- Joint discovery calls
We join your client calls to scope work, as SBD or as your team.
- Ready-to-send material
An introduction note, pricing summary, case studies and security answers for your client’s IT team.
- Partner briefings
A short session on what we build, what it costs and how to spot a good fit in your client base.
- Quarterly review
What you introduced, what shipped, what you earned, and where we can find more work together.
- Portal and statements
Every introduction, stage and payment in one place, with a monthly statement.
The rules
Short, written down and the same for everyone.
- Commission is paid on cash SBD collects from a referred client in the 12 months after their first invoice: audits, builds, care plans and forward deployed engineers.
- An introduction counts when it is registered before the client first speaks to SBD, and is protected for 90 days from registration.
- If two partners register the same client, the first registration that leads to a meeting counts.
- Commission is paid within 30 days of SBD receiving the client’s payment, by bank transfer in USD, INR or GBP. Refunds reverse the commission on the refunded amount.
- Partners may not bid on SBD’s brand in paid search, make promises about price or delivery on SBD’s behalf, or share client data with SBD without the client’s agreement.
- White-label partners are invoiced by SBD at partner pricing and set their own price to the client. Commission does not apply to white-label work.
- Either side can end the agreement with 30 days’ notice. Commission on registered introductions and on payments already due is still paid.
Who does well here
Partners whose clients already ask for this.
- Accountants and bookkeepers whose clients still reconcile by hand
- Fractional COOs, CFOs and CTOs who need builders behind their advice
- Agencies selling automation, websites or CRM work
- Consultancies running operations or transformation programmes
- Software companies whose customers need implementation
Refer a client once
One client in mind? Introduce them now.
No partner agreement needed. If they go ahead, you earn the same referral commission and we invite you to join the programme.
- Protected for 90 days from today
- We contact them within two working days
- You are kept updated at every stage
Received
Thank you. The introduction is registered.
We will contact the client within two working days and keep you updated. You will hear from us about commission if they go ahead.
Who can become an SBD partner?
Anyone who works with businesses that need automation, internal tools or AI: advisers, accountants, fractional executives, agencies, consultancies and software companies. There is no fee to join.
How much commission does a referral partner earn?
It is marginal by band on what the client pays SBD in their first 12 months: 5% on the first $500, 10% from $500 to $5,000, 12.5% from $5,000 to $25,000 and 15% above $25,000. A $10,000 client earns you $1,100.
Do I need to sell or deliver anything?
Not as a referral partner. You make the introduction; we scope, sell, deliver and support the work. White-label partners sell the work themselves and we deliver it.
Can my agency white-label SBD?
Yes, as a white-label partner. You keep the client and the invoice, we build under NDA to a fixed price, at 20% below our published build prices.
When and how am I paid?
Within 30 days of SBD receiving the client’s payment, by bank transfer, with a monthly statement listing each referral, its status and what is due.
How do I register an introduction?
Through the partner portal once you are approved, or by email before your client’s first call with us. Each registration is protected for 90 days.
Can I refer a client without becoming a partner?
Yes. Use the one-off referral form on this page. If the client goes ahead, we pay the same referral commission and invite you to join the programme.
What kind of clients are a good fit?
Companies of 5 to 1,000 people where a team still copies data between tools, chases status by hand or runs the business on spreadsheets. Industry matters less than repetitive work.
Will SBD ever approach my client directly?
Not for white-label work: we never contact a white-label partner’s client about new work. For referrals, the client becomes SBD’s client, and you are kept informed and paid on what they spend in their first 12 months.
What happens after a client goes live?
Sixty days of hypercare by the engineers who built it, then an optional care plan from $50 a month with written response times. Care plan payments in the first 12 months count towards referral commission.
Partners
Know someone who still runs operations by hand?
Apply in five minutes. We reply within two working days with a short call to agree the track and terms.
Apply to partner