Client build · A textile distributor selling to customers across India
WhatsApp product promotion and catalogue chatbot
Five to ten people were sending product lists to customers by hand on WhatsApp every day. A Retool app now holds products, categories and recipient lists; the team picks five products, a list, and sends a carousel. Customers then browse the live catalogue in a WhatsApp chatbot that OpenAI reads and Retool workflows answer.
What it does
- Products, categories, subcategories and recipient lists managed in one Retool app
- Five-product carousels sent to a chosen list with a confirmation step
- Catalogue synced to the Meta commerce catalogue through a Supabase database, so the internal Retool database is never exposed
- Chatbot capped at 20 products per reply, then prompts for another category
The story
Before and after
Before
- Five to ten people sent product lists, images and prices to customers by hand on WhatsApp
- New stock arrived daily, so the lists went out of date daily
- Every customer question about a category needed a person to answer
After
- One person picks five products and a list, and sends a carousel in a few clicks
- Customers browse categories and products themselves in the WhatsApp chatbot
- The WhatsApp catalogue updates from the same product data the team edits
What success looks like
- New stock reaches customers the day it arrives, without a team retyping it
- Customers get product answers at any hour
- The internal database stays private while the catalogue stays current
What changed for the team
The people who used to copy product details into chats now manage the catalogue and handle the orders the chatbot brings in.
How it is supported
The app is live. Products, categories and recipient lists are edited by the team in Retool; SBD maintains the workflows and the WhatsApp and catalogue connections.
Care plans start at $50 a month.
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