Migrations
Moving from Pipedrive to HubSpot
Pipedrive suits a sales team working a pipeline. Teams move to HubSpot when marketing, service and sales need the same contact record.
Last reviewed 14 November 2026
Move from Pipedrive to HubSpot when marketing and service teams need the same contact history as sales, when you want forms, email marketing and the pipeline in one place, or when reporting spans the whole customer life. Export deals, contacts, organisations and activities, map stages and fields, import, rebuild automations and run both for a short overlap. Stay on Pipedrive if only sales uses the CRM.
Who this is for
Growing sales and marketing teams of 5 to 100 people who want one CRM across teams.
Signs it is time to move
- Marketing runs on a separate tool and leads are synced by hand
- Service tickets sit outside the CRM
- Reporting needs data from several tools
- Many Pipedrive add-ons fill gaps HubSpot covers
What it costs on each side
Both are priced per seat with tiers. HubSpot also prices marketing contacts. Prices were not verified for this page, so we compare on your seat and contact counts in the audit.
The migration plan, step by step
- 01
Inventory
List pipelines, custom fields, automations, integrations and users in Pipedrive.
- 02
Map
Map organisations to companies, persons to contacts, deals and stages to HubSpot pipelines, and activities to tasks and engagements.
- 03
Rebuild
Import in order (companies, contacts, deals, activities), then rebuild workflows and integrations.
- 04
Parallel run
Run a week with new deals in HubSpot and Pipedrive readable for history.
- 05
Cut over
Switch forms and integrations, and set Pipedrive to read-only.
- 06
Monitor
Check associations and owner assignment weekly for a month.
Risks and how we avoid them
| Risk | How we avoid it |
|---|---|
| Associations between deals, contacts and companies lost on import. | Import with Pipedrive IDs as a custom property and associate by ID. |
| Email history left behind. | Export emails as engagements or keep Pipedrive readable until renewal. |
| Automations missed. | List every Pipedrive automation and add-on in the inventory. |
What we do and what it costs
We start with the $500 audit and a fixed price, credited to the build. Most CRM moves are workflow builds from $1.5k, or $3k with custom tools. The Automation team plan at $999 a month covers ongoing CRM work.
Questions
Does HubSpot import from Pipedrive?
HubSpot has import tools, but custom fields, activities and associations usually need mapping and a script.
How long does it take?
One to three weeks, depending on data volume and automations.
Is HubSpot always better?
No. Our HubSpot vs Pipedrive vs Attio page says when each fits.
Related: Pipedrive, HubSpot, HubSpot vs Pipedrive vs Attio, Pipedrive and Airtable automation, Glossary: upsert, Automate service, comparisons. All migrations.
We will tell you whether the move pays before you start
The audit lists what you run today, ranks it by cost and risk, and ends in one fixed price for the migration, credited to the build.
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