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Trust centre

AI and your data.

The short version: AI runs in accounts in your name, your data is not used to train models, models see only what a task needs, and a person approves anything that matters.

Last reviewed 29 October 2026. Questions: hello@smallbaydigital.com

Six commitments in every build

  • Your account, your keys

    Model calls run through business API accounts in your name, so the usage, the bill and the data agreement are yours. We do not route your data through an SBD account in production.

  • Not used to train models

    We use business APIs whose published terms exclude training on customer data by default, and we never use your data to train or fine-tune a model ourselves.

  • Only the fields a task needs

    A model receives the fields required for that step, not whole records or tables. Card numbers, government IDs and fields you mark as sensitive are removed before a call is made.

  • A person approves what matters

    Anything that moves money, contacts a customer for the first time, changes access or deletes data waits for a named person to approve it.

  • Actions are logged

    Each model call and agent action is logged with its input summary, output, cost and who or what approved it, so you can audit any decision later.

  • You can switch it off

    Every AI step has a manual fallback and an off switch you control, so the process keeps running if you pause the model.

Where the model runs

We choose where a model runs from what the data is and where it is allowed to go, and write the choice into the statement of work.

  1. 01

    Provider business API

    Most builds. Strong models, business terms that exclude training by default, retention set by the provider’s terms.

    Zero or reduced data retention is available from some providers for eligible accounts; we apply for it where your use case needs it.

    Google Gemini
  2. 02

    Your cloud account

    When data must stay inside your existing cloud agreement or region, models can be called through the AI services of the cloud you already use.

    Region and processing location follow your cloud account’s settings.

  3. 03

    Private, self-hosted model

    When data may not leave your infrastructure at all. Open models run on servers you control; nothing is sent to a model provider.

    Smaller models suit classification, extraction and drafting; we test quality on your data before committing.

    Meta Ollama Hugging Face

Controls on agents

Prompt injection
Content from emails, documents and web pages is treated as data, never as instructions. Agents are not given authority to act on commands found inside the content they read.
Scoped tools
An agent can only call the tools and records its job needs, with the same least-privilege credentials as any integration.
Evaluation before go-live
Each AI step is tested on a sample of your real cases, with the accuracy and failure cases written down before it runs unattended.
Confidence thresholds
Below an agreed confidence, the step goes to a person instead of acting. The threshold is reviewed with you after launch.
Cost limits
Model spend per run and per month is logged and capped, with an alert before a cap is reached.

Plan the controls for your own agent with the free AI agent risk and controls planner.

Provider terms

Retention periods and eligibility for zero-retention arrangements are set by each provider and change over time, so we link to the terms rather than quote them: Anthropic commercial terms, OpenAI enterprise privacy and Gemini API terms. The providers SBD itself uses are listed on the sub-processors page.

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Questions about your data: hello@smallbaydigital.com